EDDM vs. Direct Mail: What’s the Real Difference?

Every Door Direct Mail (EDDM) and Direct Mail are two effective ways to reach potential customers, but they serve different purposes. Here’s how they compare:

🔹 EDDM (Every Door Direct Mail) sends mail to every address within a chosen area — no mailing list needed. It’s a cost-effective option for local businesses like restaurants, salons, and real estate agents aiming for broad exposure. However, it lacks personalization and may reach people who aren’t interested.

🔹 Direct Mail targets specific customers based on demographics, interests, or purchase history. This personalized approach boosts engagement and response rates. While it can be more expensive than EDDM, the higher ROI comes from connecting with the right audience.

Why Direct Mail Might Be the Smarter Choice for Your Business

✔️ Precise Targeting – Reach the right audience, not just every mailbox.
 ✔️ Higher Engagement – Personalized messages capture attention and inspire action.
 ✔️ Better ROI – Relevant offers drive more conversions and sales.
 ✔️ Creative Flexibility – Customize your design, add names, and tailor offers to stand out.

If you're focused on maximizing local visibility, EDDM is a solid choice. But if you're focused on driving real results, Net60 Inc.’s precision targeting makes Direct Mail the more powerful marketing tool.