Turning Addresses into Assets: How Postal Data Monetization Is Reshaping Marketing ROI
In today’s fast-paced, digital-first world, marketers are constantly seeking fresh, effective ways to cut through the noise and reach customers in a more impactful way. While social media algorithms shift and email open rates dwindle, many businesses overlook one of their most powerful, underutilized assets — postal data. That’s right — the physical mailing addresses tucked away in your CRM aren’t just for shipping invoices or sending the occasional holiday card. In the era of postal data monetization , these addresses can become revenue-generating engines that deliver meaningful ROI. Why Postal Data Is the New Goldmine Online advertising has become increasingly competitive. CPC rates are rising, consumers are bombarded with ads, and inboxes are fuller than ever. With these challenges, more marketers are turning to direct mail — and specifically, smart direct mail powered by data — to make a lasting impression. — Postal addresses, especially when enriched with accurate demographic ...