Net60, Inc

  In today’s digital world, businesses are bombarded with endless online ads, emails, and social media promotions. With so much noise, standing out has become a challenge. That’s where   direct mail marketing   comes in. Unlike digital ads that can be ignored or blocked, direct mail provides a tangible, personal touch that grabs attention and drives results. Here are three reasons why direct mail marketing is more profitable than ever. 1. Higher Engagement & Response Rates People receive countless emails every day, most of which end up unread or in spam folders. Direct mail, on the other hand, has an impressive open rate of over 90%. A well-designed, personalized piece of mail captures attention and creates a stronger emotional connection than a fleeting digital ad. Studies show that  direct mail  response rates are significantly higher than email marketing, making it a more effective way to reach customers. 2. Less Competition in Mailboxes With many busines...

Variable Data Printing (VDP) is a digital printing technique that allows businesses to personalize each printed piece within a single print run. Unlike traditional printing, VDP enables customization of text, images, graphics, and offers based on recipient-specific data—making  direct mail campaigns  more relevant and impactful. How Does VDP Work?   Data Collection: Customer information (e.g., names, addresses, purchase history) is gathered. Design Customization: A master template is created with variable fields for personalized content. Automated Printing: The printing software pulls data and applies it to each mailpiece dynamically. Bulk Production: Personalized mailpieces are printed efficiently at scale. Benefits of VDP  Higher Engagement: Personalized mail grabs attention and improves response rates.   Better Targeting: Tailor offers and messages to each recipient’s preferences.   Cost-Effective: Print in bulk while maintaining individua...

  In an era dominated by digital marketing, direct mail advertising  remains a powerful and effective tool that businesses should not overlook in 2025. While online marketing is essential, direct mail provides a unique and personal touch that can significantly enhance customer engagement and brand recall. Here’s why direct mail should be a key component of your marketing strategy this year. 1. High Engagement and Response Rates    Direct mail  boasts significantly higher response rates compared to digital marketing. According to industry reports, direct mail can generate response rates of up to 5.3%, whereas email marketing averages less than 1%. People tend to engage more with physical mail, making it a valuable tool for customer acquisition and retention. 2. Less Competition in the Mailbox   With most businesses focusing on digital advertising, the mailbox is less cluttered than the email inbox. This reduced competition gives direct mail  a bett...

EDDM vs. Direct Mail: What’s the Real Difference? Every Door Direct Mail (EDDM) and  Direct Mail  are two effective ways to reach potential customers, but they serve different purposes. Here’s how they compare: 🔹 EDDM (Every Door Direct Mail) sends mail to every address within a chosen area — no mailing list needed. It’s a cost-effective option for local businesses like restaurants, salons, and real estate agents aiming for broad exposure. However, it lacks personalization and may reach people who aren’t interested. 🔹  Direct Mail  targets specific customers based on demographics, interests, or purchase history. This personalized approach boosts engagement and response rates. While it can be more expensive than EDDM, the higher ROI comes from connecting with the right audience. Why  Direct Mail  Might Be the Smarter Choice for Your Business ✔️ Precise Targeting – Reach the right audience, not just every mailbox.  ✔️ Higher Engagem...