EDDM vs. Direct Mail: What's the Real Difference?
EDDM vs. Direct Mail: What’s the Real Difference? Every Door Direct Mail (EDDM) and Direct Mail are two effective ways to reach potential customers, but they serve different purposes. Here’s how they compare: 🔹 EDDM (Every Door Direct Mail) sends mail to every address within a chosen area — no mailing list needed. It’s a cost-effective option for local businesses like restaurants, salons, and real estate agents aiming for broad exposure. However, it lacks personalization and may reach people who aren’t interested. 🔹 Direct Mail targets specific customers based on demographics, interests, or purchase history. This personalized approach boosts engagement and response rates. While it can be more expensive than EDDM, the higher ROI comes from connecting with the right audience. Why Direct Mail Might Be the Smarter Choice for Your Business ✔️ Precise Targeting – Reach the right audience, not just every mailbox. ✔️ Higher Engagem...